Mercado real estate marketing platform announces partnership with Closing.com
SmartClosing(SM) Calculator provides more accurate closing costs to agents, consumers
BOCA RATON, Fla. (PRWEB) October 19, 2010 – eNeighborhoods, a leading provider of real estate marketing systems and information and a division of Dominion Enterprises, has announced the addition of new features on Mercado, California’s statewide real estate marketing platform.
Beginning October 19, subscribers to Mercado’s Web-based marketing system will have access to new tools, including the SmartClosing (SM) Calculator, winner of the Inman Award for most innovative new technology in 2009. Real estate professionals can access the SmartClosing calculator from the Mercado Financials menu and utilize it to help their clients better understand and save money on closing costs.
Mercado provides a cross-MLS property search of MLSAlliance, joining multiple California MLS databases with local information on neighborhoods, school districts, and community demographics. Mercado provides real estate professionals with a single gateway to statewide real estate information to produce personalized CMAs, buyer tours, and single-property profiles, along with market-to-market comparisons and referral opportunities.
Closing.com is the real estate industry’s largest database of closing and other real estate service providers, which include title and escrow/settlement companies, as well as closing attorneys, home and pest inspections and other services. Consumers and real estate professionals can use the site’s closing cost calculator to determine actual monthly payments, closing costs and cash needed to close for buyers, as well as net proceeds for sellers. Rather than estimates based on averages, Closing.com’s proprietary technology enables users to calculate costs specific to each property, factoring in local taxes and recording fees, and provides a breakdown of seller vs. buyer paid costs as determined by local customs and practices.
“Closing costs are a significant part of every transaction, and they vary greatly from region to region,” said Rick Sherwood, eNeighborhoods director of enterprise business development. “Adding this service to our marketing system will help real estate professionals and consumers get a better handle on these taxes and fees to avoid surprises and budget more accurately. We’re excited about adding the Closing.com tools to benefit the 125,000 real estate professionals that have access to the Mercado marketing system.”
“Consumers want transparency in real estate transactions, and they want to be well-informed,” said Julie Han, Closing.com’s vp of business development. “Now, California real estate professionals can add value to every client relationship by delivering more accurate information on closing costs and local service providers. Agents and brokers can include their preferred providers and shop for services in areas across the state, as needed. Closing.com is very pleased to offer this service through Mercado.”
About eNeighborhoods, LLC
Since 1997, eNeighborhoods, the nation's premier compiler of home and neighborhood information, has been providing real estate professionals with a comprehensive set of tools to attract and retain home buyers and sellers with the most up-to-date, localized information about property, neighborhoods and schools. In 2002, eNeighborhoods achieved the REALTOR Benefits® status with endorsement from The National Association of REALTORS® (NAR). The company also has strategic alliances with major real estate franchisors: Realogy, Century 21, Coldwell Banker, ERA, GMAC, Prudential, Keller Williams, EXIT Realty and RE/MAX, as well as many of the major independent brokerages. For more information, visit eNeighborhoods.com.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit www.dominionenterprises.com.
