CMA

The industry’s best CMA is more than a marketing tool...

…it’s a system to win the listing. Top real estate pros will tell you that the key to making the sale is questions – asking prospects the right questions to learn their needs and answering their questions with knowledge and professionalism.

The eNeighborhoods CMA actually has built-in prospecting questions that make it easier for you to ask for – and receive – the listing contract. After working with hundreds of real estate professionals over the last decade, eNeighborhoods has identified a system that consistently helps agents create successful listing presentations. You can even get FREE training in basic and advanced CMA presentations.

Each presentation enables you to:

Introduce yourself and your brand
Demonstrate your expertise in accurately pricing the property
Outline an effective marketing plan
Reinforce the importance of using a real estate professional
Get the listing agreement signed

If you want the listing, you have to do more than simply ask for it, you must demonstrate a successful marketing plan. Fortunately, using the eNeighborhoods CMA makes it easy with a built-in marketing planner that details all of the things you will do to get the property listed and sold.

CMAs are so effective that, according the 2007 Realtor® Technology Survey, 94 percent of Realtors use them in listing presentations. Of those respondents, 35 percent thought their CMA packages could be easier to use and include more personalization features.

TIP: The end of your listing presentation should be the beginning of a working relationship. The key is to create marketing materials that not only show how you plan to sell the home, but provide the foundation of a productive relationship with that seller. eNeighborhoods provides CMAs, Neighborhood Envoy and Flyers to help make any listing presentation a success.