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Real Estate Articles & News View eNeighborhoods Press Releases Direct Marketing Success For Real Estate Pros For many real estate professionals, marketing includes any activity that supports the goal of selling more homes. But to make the most of your marketing dollar, reach your goals and achieve powerful direct marketing results, it’s important to define our terms. Paid Search Marketing Campaigns That Work Find buyers searching for what you sell with Adwords, Google says. Yahoo Search Marketing asks, Instead of looking for customers, what if they found you? Real Estate Marketing: Power Up Your Prospecting For 2008 Success Marketing 2007 was a tough year for real estate industry optimists. Throughout the year, trade publications and mainstream media provided a steady stream of stories about rising inventory, falling home prices and longer sales cycles. The Federal Reserve labeled the situation a "widespread cooling" in residential real estate.
Buying and Selling Real Estate: Negotiating to Win-Win You don't get what you deserve - you get what you negotiate for. If you’ve spent some time on homekeys.net, you probably noticed we generally don’t carry a torch for tradition or conventional wisdom. Having said that, the well-worn cliché above still holds true, especially in real estate transactions.Many buyers and sellers put in countless hours carefully searching properties or preparing their homes for sale, only to see their sweet deals vanish at the negotiating table. Even if you’re not an experienced negotiator, there are steps you can take to improve results whether you’re buying or selling property. Negotiation doesn’t need to be a confrontational process if you set priorities, plan ahead and stay focused on issues, not personalities. Interactive Marketing, Revisited Like their audiences, marketers themselves are fans of the new and improved. In recent years, cross-channel pragmatism has often given way to online mania as advertisers pour money into search, e-mail and video marketing campaigns. Any marketing professional who prowls the Net for information has seen this pattern – an indictment of traditional marketing followed by a plea to embrace interactive channels and practices. In smug articles, print ads give way to podcasts, and hoary 30-second television spots succumb to splashy Internet video advertising. In today’s housing market, buyers are looking for bargains. One way for home buyers to stretch their dollars is the home buyer rebate. At the same time, rebates have become a hot-button legal issue for the traditional real estate industry and the U.S. Justice Department’s Antitrust Division. The Marketing Mix - Will Podcasting Pay the Rent? In the world of interactive marketing, one never has to look too far for the next big thing. One promising channel that’s become buzzworthy in the past few months is podcasting – the Internet distribution of audio or video content, usually using an RSS feed. Real Estate Marketing - Make the Most of Your Marketing Dollars This famous observation attributed to department store pioneer John Wanamaker could still apply to many of today's real estate agents. It's easy to become confused at the number of available options. Should you invest in websites, call capture systems, landing pages, postcards, car signs, newsletters or magazines? Can You Get Rich with the Right Real Estate Niche? Many agents are reluctant to position themselves as specialists, for fear of limiting their earning potential. A broad range of potential customers is both a blessing and a curse for real estate agents. If you're a generalist, nearly everyone you meet is a potential client. On the other, being all things to all people can lead to unfocused business plans and lackluster results. Making it affordable: Nine tips for first time home buyers It seems that everyone loves a good real estate story. The media is filled with reports about soaring property values and home owners of modest means becoming instant millionaires when they sell. As a result, many first time home buyers, afraid of missing out, will rush into buying decisions and achieve less-than-spectacular results. As a first time buyer, your biggest challenge is to balance livability and profitability in a way that makes sense for you and your family. Remember, you are buying a home first and an investment second. Of course, there’s no foolproof formula for buyer success, but there are steps you can take to stack the odds in your favor:
It seems that everyone loves a good real estate story. The media is filled with reports about soaring property values and home owners of modest means becoming instant millionaires when they sell. As a result, many first time home buyers, afraid of missing out, will rush into buying decisions and achieve less-than-spectacular results. As a first time buyer, your biggest challenge is to balance livability and profitability in a way that makes sense for you and your family. Remember, you are buying a home first and an investment second. Of course, there’s no foolproof formula for buyer success, but there are steps you can take to stack the odds in your favor: Reinventing Real Estate, Part 1: Online and Empowered Consumers are Taking Charge and Paying Less It seems that everyone loves a good real estate story. The media is filled with reports about soaring property values and home owners of modest means becoming instant millionaires when they sell. As a result, many first time home buyers, afraid of missing out, will rush into buying decisions and achieve less-than-spectacular results. As a first time buyer, your biggest challenge is to balance livability and profitability in a way that makes sense for you and your family. Remember, you are buying a home first and an investment second. Of course, there’s no foolproof formula for buyer success, but there are steps you can take to stack the odds in your favor: Reinventing Real Estate, Part 2: Online and Empowered Consumers are Taking Charge and Paying Less Thanks to the Internet and other technological innovations, more real estate information is freely available than ever before. As a result, consumers are demanding new choices, improved services, faster transactions and lower prices. According to a recent NAR survey, the number of sellers stating that they didn’t want to pay a sales commission fee rose from 46 percent in 2003 to 61 percent in 2004. In 2004, 23 percent of Florida home sellers opted to sell independently without an agent, up from 14 percent in 2003 and nearly double the 14 percent national average, according to Planet Realtor.
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