eNeighborhoods releases latest free real estate marketing eBook

Stand Out and Sell More – Using Neighborhood Knowledge to Build your Business is now available from eNeighborhoods

Boca Raton, FL (PRWEB) June 1, 2009 -- eNeighborhoods, the leading compiler of neighborhood information and marketing systems for real estate professionals, and a division of Dominion Enterprises, has released its latest real estate marketing eBook this week. Stand Out and Sell More – Using Neighborhood Knowledge to Build your Business is available at www.eneighborhoods.com/eBook .

The secret to increasing income for real estate professionals really is no secret – spend more time building strong relationships with quality prospects, using effective presentations. A key element of successful real estate presentations in today’s information age is differentiating yourself as an expert resource of local information.

Offering local expertise that’s tailored to the client’s goals separates top performers from the rest of the pack. Top real estate professionals thoughtfully plan professional presentations and prove their value to each client with personalized, relevant information. The Stand Out and Sell More eBook provides tips to help agents create presentations that build confidence with home buyers and sellers.

“The most successful real estate professionals create a dialog by questioning skillfully and listening carefully to uncover the needs of buyers and sellers. Then, they are in a position to use their expertise to help buyers and sellers meet their goals,” said Mark Mathis, eNeighborhoods general manager and vice president of agent services. “If you have built a foundation of knowledge and trust at the prospect stage, you can expect to move on to meetings, working agreements, all the way to repeat sales and referrals. That’s why real estate’s most successful practitioners focus on relationships, and sales and referrals naturally follow.”

“In any professional sales situation, organized presentations are more effective than unplanned meetings. Real estate presentations are most effective when organized around prospects and their questions about local neighborhoods and properties,” said Charles Warnock, a marketing director at Dominion Enterprises and the eBook’s author.

Warnock noted that, in researching the eBook, many real estate industry leaders reinforced the idea that real estate information is more important than ever to today’s buyers and sellers. Allan Dalton, President of the Top 5 Real Estate Network, commented:

“Being at the center of the real estate transaction increasingly means being at the center of the entire real estate consumer experience,” said Dalton. “Today's real estate professional must provide both content and context. Consumers have never before needed trusted information and advice than now.”

Stand Out and Sell More features tips on presenting real estate knowledge, personalization, using images, working with Generation X and Y clients and the secrets of the sales funnel. It’s available now for free download at www.eneighborhoods.com/eBook

About eNeighborhoods

eNeighborhoods, a division of Dominion Enterprises, is the nation’s premier compiler of real estate related home and neighborhood information, providing the real estate and marketing services industries with a comprehensive set of marketing and analytical tools. In 2002, eNeighborhoods became a partner in the National Association of REALTORS REALTOR Benefits Program. The company provides MLS data sharing and marketing tools to top MLS organizations in the United States, Canada, and Australia. The company maintains strategic alliances with major real estate franchisers, including CENTURY 21, Coldwell Banker, ERA, GMAC, Keller Williams, Prudential, Realty Executives and RE/MAX International as well as many of the major independent brokerages. eNeighborhoods is the proud founding sponsor of NARs Good Neighbor Awards which educates, encourages and rewards outstanding community service by real estate professionals throughout the country. For more information on the company, visit www.eneighborhoods.com.

About Dominion Enterprises

Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving real estate, automotive, employment, recreation, marine and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has more than 7,200 employees nationwide and 2006 annual revenue of more than $850 million. For more information, visit www.DominionEnterprises.com.