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MLSAlliance Case Study – California MLSAlliance

When it comes to data access, California is a good example of the challenges facing the real estate industry today. Agents and brokers often conduct business throughout the region, across the traditional MLS boundaries. Access to multiple MLS organizations in the past has been, at best, cumbersome. Many agents and brokers have been forced behind the technology curve, not able to keep pace with the access to information and technological expertise of their client base. Consumers demand the freedom to directly explore properties for sale via the Internet. At first sight it often appears that clients are more informed than their real estate professional, as to the properties available outside of their agent’s MLS boundaries.

Although the accuracy of property data on the Internet can be suspect, consumers have become more familiar with comparables and frequently have a short list of properties to tour prior to contacting a real estate professional. The advantage of informed consumers is many of the objections that have traditionally slowed the sales process have already been overcome. What these consumers really need is a professional who can provide accurate property information from a wide geographic area and the experience to facilitate all aspects of the transaction.

Working with real estate associations and their MLS providers across California, eNeighborhoods has created an Internet-based, private, statewide data-sharing system that gives California real estate professionals the tools
necessary to meet the increasing demands of their clients. For the first time, real estate professionals throughout California are able to search once for properties and retrieve results from multiple MLS systems. It’s called MLSAlliance.

MLSAlliance is a gateway to MLS information for authorized MLS participants and their subscribers. Access is browser based. Agents and brokers search for and retrieve active and off-market listings over a secure Internet connection. Data-transfer from the primary MLS database into MLSAlliance is maintained through the established, reliable, Data Synchronization Interface originally developed by WyldFyre Technologies and acquired by eNeighborhoods in 2004. Each MLS pays a moderate monthly hosting and license fee to provide all of their participants and subscribers with access to MLSAlliance.

Each participating MLS controls and maintains their participant and subscriber passwords and ID’s. Listing printouts are displayed in the same format as the listing MLS’s primary system. There is no loss of independence or identity of the participating MLS’s. New listings that are added to the participating MLS’s primary systems are quickly made available to MLSAlliance users, typically within thirty minutes.

MLSAlliance ensures that California real estate professionals are more informed than their clients. It provides maximum exposure for every listing to a broad geographic market, beyond the traditionally limited MLS boundaries, delivering additional value to clients who list their property with a participating MLS member.
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