The industry’s best CMA is more than a marketing tool…it’s a system to win the listing. Top real estate pros will tell you that the key to making the sale is questions – asking prospects the right questions to learn their needs and answering their questions with knowledge and professionalism.

The eNeighborhoods CMA actually has built-in prospecting questions that make it easier for you to ask for – and receive – the listing contract. After working with hundreds of real estate professionals over the last decade, eNeighborhoods has identified a system that consistently helps agents create successful listing presentations. You can even get FREE training in basic and advanced CMA presentations. Each presentation enables you to:

• Introduce yourself and your brand

• Demonstrate your expertise in accurately pricing the property

• Outline an effective marketing plan

• Reinforce the importance of using a real estate professional

• Get the listing agreement signed

If you want the listing, you have to do more than simply ask for it, you must demonstrate a successful marketing plan. Fortunately, using the eNeighborhoods CMA makes this easy with a built-in marketing planner that details all of the things you will do to get the property listed and sold.

CMAs are so effective that, according the 2007 Realtor® Technology Survey, 94 percent of Realtors use them in listing presentations. Of those respondents, 35 percent thought their CMA packages could be easier to use and include more personalization features. If you’re looking for an easy-to-use, full-featured CMA package that enables personalized presentations, check out eNeighborhoods.